It has a floral background with an image of a cell phone displaying the Floridea application. Additionally, on the white background on the other side of the cover, there is the title text Floridea.
Image with a floral background and a phone in the middle displaying the Floridea application design.

The Problem

Floridea requires the development of a mobile application that functions as a catalog of the latest floral arrangements.

The Goal:

To develop a mobile application for Floridea to offer arrangements in a modern and user-friendly environment.

My Role:

Target Audience:

UX/UI Designer.

General Public.

My responsabilities:

Duration:

User Research, Surveys, Personas, Ideation. Usability Evaluations, Lo-Fi and Hi-Fi Interactive Prototypes, Wireframes, Competitor Audits.

June 2022 - December 2022

User Research:

The needs and emotions of users have been identified through comprehensive surveys. Among the most prominent challenges are the difficulty in finding quality and affordable floral arrangements, the absence of recommendations from florists, and the lack of customization in the selection of flowers that compose the arrangements. Based on this valuable information, a persona has been developed that encompasses the main issues identified among our users. Problem statements with their corresponding hypotheses have been formulated, aiming to devise effective solutions. Additionally, value propositions have been conceived, and a thorough competitor audit has been conducted to fully understand the florist market landscape.

Representative Persona of the flower shop users, named Rosalina Somoza.
Journey map outlining the steps Rosalina Somoza would need to take to purchase a floral arrangement.

Designs:

The design process began by creating page sketches on paper. The most promising versions were selected to create an attractive and user-friendly version. Subsequently, digital wireframes were developed.

Paper wireframe of Floridea's main page.
Low-Fidelity Digital Wireframe of Floridea's Main Page

Usability Study:

A usability study was conducted with the participation of five users in an unmoderated and remote format. From this process, six significant conclusions were derived:

  • Data confirmation screen.
  • Add user addresses.
  • Add payment methods.
  • Add coupon usage.
  • Display current order status.
  • Add product or service review.
Usability Studies

High-Fidelity Mockups and Prototype:

Based on the results obtained from the usability study, significant adjustments and improvements were made, incorporating various details, which culminated in the creation of the final mockups. I invite you to view the high-fidelity prototype at the following link:

Floridea High-Fidelity Prototype Images of Mobile Phones Displaying Floridea's Application Pages.

Conclusions and Next Steps:

It has been learned that understanding user needs and preferences is essential for delivering successful design solutions. Additionally, the importance of considering a diverse audience and valuing feedback as a crucial element for the continuous improvement of the design project has been reinforced.


"I like how easy it is to choose an arrangement within my budget."

Sebastian, feedback

The following considerations are taken into account for the next steps:


Floridea Case Study Link on Behance